Kathryn Ann Daniels
Author
Pub. Date
c2006.
Language
English
Description
"Using practical judgment derived from experience rather than study, and using real-world examples, Anthony Maybury explains common sense realities behind basic business principles, including: fixed and variable costs, market potential, research, price strategies, inventory management, salesmanship, and management techniques. Discusses characteristics needed to be a successful entrepreneur, manager, or employee"--Provided by publisher.